Interactive digital signage

Interactive digital signage has been around for some time from interactive digital posters and kiosks, but now using the latest in technology any surface can be used to be used as an interactive digital signage solution.

How interactive digital signage works

When consumers and shoppers pass a window display in a mall or the high street, they are unaware if the advertising on the window is interactive or not, this causes consumers to hesitate as they don’t want to touch the window if nothing happens for embarrassment reasons. Now there is a solution that actually detects passing consumers.

Installation is simple, a sensor is placed either in the ceiling or the side wall, the sensor creates an infra red curtain that detects human movement, when passers by pass through the “IR curtain” this activates the digital signage campaign in the processing system.

This solution can accommodate multi touch up to a maximum of 20 individual touches at the same time, the distance the IR curtain reaches is a maximum of 50 metres.

What surfaces will work with interactive digital signage?

This solution will work on most surfaces including; glass, wood, steel and acrylic making it a very flexible solution.

Technology used in interactive digital signage

Interactive digital signage has commonly been installed on digital posters, digital menu boards and floor standing LCD advertising screens using either infra red touch panels or resistance touch panels depending on the budget and application. We have even seen ceiling mounted projectors used to project an image onto shopping mall floors and when people stand on the sensor pad in the floor the image reacts.

We have also seen interactive digital signage used for way finding in cities as well as shopping centres and hospitals. Usually deployed in the main reception areas with beacons mounted at key points throughout the location so visitors can double check their location to ensure they are heading in the correct direction.

Also, interactive digital signage is being used in car dealerships to display the vehicles the dealership has that fits the criteria of the customer who uses the interactive screens to select the make, model and colour of the vehicle. Reducing tire kickers and making the sales team more efficient.

LCD Enclosure Global Limited are a leading manufacturer of their range of digital signage enclosures as well as supplying various interactive digital signage solutions.